Yesterday, groups were asked complete the following task based on their learning:
RingWell, a mobile phone company, needs YOUR help!
RingWell has realised that it is not selling many mobiles to older parents (45-60 years old). In fact, not many companies do. Ringwell wants to move into this new market before the competition.
In your group, discuss older parents to discover some insights into their behaviour and (non-)use of mobile phones. Then, develop your product idea and explain the benefit to the customer.
The key process followed by groups was:
- Insight
- Product idea
- Customer benefit
Nader Houella makes a pitch on behalf of the group:
Again, just a quick test. Better quality content coming shortly!
