Adam has explained to the group how commercial organisations develop their product concept templates.
Here’s an example he gives for ‘Dove Cream bar’, a moisturising soap.
Click on the image to expand for detail.
The group are being asked to develop their product ideas along these lines. Later today, they will each present their product concept to a panel of judges.
Amongst others, Amna prepared a short presentation based on their groups’ ‘Rock the borders’ concept.
