What is Web 1.0 & 2.0?
Web 1.0:
- Separate, corporate, monolithic web sites
- Citizen Voice - Blogs
- Community Intelligence - Comments, reviews, rating, tagging, wiki
- Network as Platform - Applications may use many sites: YouTube, Google, Digg
- Richer, free, adaptable tools - Open source, try-it-out, plug-together software, richer visually
In short, make use of the tools out there! Nowadays, it’s not necessary to build applications and sites from ‘the ground up’. For example, a free blog might upload / embed free video on free video on YouTube.
Another characteristic of Web 2.0 is licensing. Check out the variety of new content licensing arrangements on the Creative Commons web site.
OneWorld see a major strength of Web 2.0 as shifting information flows. In effect, reversing traditional flows, now facilitating:
People -> Media -> Government communication structures far more easily.
Consider blogs. Often chronological series of postings, but can be adapted
for many users, fully fledged web sites, and many, many features. Applications include Reporting on Events, Personal Testimonies, Inter-Team Communications.
Consider wiki’s as a means to collobaratively work together on projects. Very often, this can be as simple as a group of people working on a single document at different times. The world’s biggest wiki is actually an encyclopaedia, ‘Wikipedia’.
The participants are looking at how they might use blogs and other tools for the music festival project:
- Using the web for people to select the bands who will play
- Announcements
- Use of MySpace or Facebook for festival communication
- Text messaging direct from bands themselves
- Rich audio visual elements
- Printable invitiations
- Live coverage of the festival on a blog
- Online surveys to guide festival content
- A wiki for facilitating project organisation
Participants are now experimenting with the OneClimate platform to familiarise themselves with what Web 2.0 means in practical terms. In this short video, Peter is demonstrating a piece of ‘mashup’ functionality.
Ken is describing RSS feeds, Feed readers, and Podcasts. He goes onto talk about Global Voices, a web site dedicated to aggregating blog posts from around the world.
In order to make searching of content easier, Ken is describing ‘tagging’. This is where content is given meaning by users themselves, rather than the creators themselves. Emphasis can be given to the most popular content on a site using ‘Tag Clouds’.
Good free software and applications includes Blogger, PBWiki, Flickr, GMAIL, MySpace, YouTube.
Once a site is going, Ken advises keeping track of how a site is used. Google Analytics is a good example of a free method to track how a site is being used.
And, now it’s lunch!
