Pukul is briefing the groups on what they need to consider when writing proposal documents. He tells the group to take into account:
- Market Research, incorporating Political, Economic, Social, and Technology factors. Also Strengths, Weaknesses, Opportunities, Threats
- Objective. Keeping it Specific, Measurable, Achievable, Relevant, and Time Bound
- Target audience, incorporating segmentations
- Tactics / implementation
- Monitoring and evaluation
The groups are now preparing draft proposals, detailing roles and responsibilities for working on the projects together. We won’t be making the draft proposals public on the blog, as these are ‘practice’ documents not ready for the ‘public’ yet.
